For Melvin Gordon III, Sunday’s preseason game against the Seahawks will be an emotional affair.
Millennials are on their phones all the time anyway, said Jets president Neil Glat. Boarding Pass is a smart way to appeal to fans who might like the novelty and surprise of sitting in different seats on any given Sunday.
“Some games you’ll be upstairs, some game you’ll be downstairs, some games you’ll be in a club,” promised Glat here at MetLife Stadium’s Toyota Club, where the Jets held their second annual “upfront” presenting news ticket plans, food offerings and customer experiences.
Glat declined to comment on how many fans he expects to purchase the 10-game season pass. But the team does say do say that if a fan attends all 10 games, the face value of the tickets is “guaranteed” to exceed the purchase price.
Boarding Pass sounds like a great idea. But it also shows the mighty NFL is no longer Teflon after an 8-percent drop in TV ratings last season.
Moving forward, more clubs like the Jets are going to have to get creative to retain season ticket holders.
With the exception of the elite squads – the Patriots, Cowboys, Steelers and Giants, namely – the days of just mailing out a renewal notice may be over. Especially if the economy doesn’t improve.
“The Cleveland Cavaliers are not operating with any sense of urgency on finding a Kyrie Irving trade. League sources say they are continuing to field calls and talk through ideas, but that there is no sense of closure on the situation looming. In fact, there does not seem to be much urgency in how the Cavs are approaching the situation at all.